"...they are not just an expensive piece of jewelry to hang off your bike, but an investment that you can move to each new project."
Premium Carbon wheel offerings by Indigenous Wheel Co.
Light, Durable, and 'Cross Ready.
"...opportunity came in the form of two 280g rims..."
Lightweight and stiff are heavily-used terms in the cycling world. It's how frames, wheels, handlebars, etc. are described to showcase the product. You can have light, but it won't be stiff, and vice-versa. If you want both, it's going to cost you. In this case, Factory Team rider Kelsey Cohan will be riding a lightweight …
Always on hand, so you can get out and ride.